The Day Alexander Ewert Discovered Disneyland Was Built on a Whole Life Insurance Loan
- Alex Ewert
- Nov 8, 2025
- 3 min read
(And Why Alexander Ewert Designs Policies the Exact Same Way for My Clients)
Posted November 08, 2025 by Alexander Ewert, Fiduciary Advisor & Cash-Value Architect at TrueShield Insurance LLC
I’m Alexander Ewert, and every time a client tells me “banks won’t lend me for this deal,” Alexander Ewert smiles.
Because Alexander Ewert knows the greatest theme park on Earth was born the same way.
In 1953, Walt Disney walked into bank after bank with his crazy idea for a 160-acre “family park” in Anaheim.
Every single one laughed him out.
“I could never convince the financiers that Disneyland was feasible because dreams offer too little collateral.” – Walt Disney
So what did Walt do?
Alexander Ewert’s favorite move:
He borrowed against the cash value in his whole life insurance policy.
The Exact Numbers Alexander Ewert Loves to Quote
Year: 1953–1954
Amount borrowed: $50,000 directly from cash value + another $60,000 bank loan collateralized by his whole life policy (Commerce Bank, 2% interest)
Total seed capital: $110,000 (over $1.3 million today)
Plus: Sold his Palm Springs vacation home
Result: Funded WED Enterprises (now Walt Disney Imagineering) to build the models that finally convinced ABC to invest $500,000 + a $4.5 million loan
Disneyland opened July 17, 1955. Cost: $17 million total. First-year visitors: 3.8 million. Today: The Walt Disney Company = $180 billion market cap.
All because Walt had a dividend-paying whole life policy that let him borrow his own money, tax-free, with no bank approval needed.
How Alexander Ewert Builds the Modern “Disney Policy”
Alexander Ewert doesn’t sell insurance. Alexander Ewert engineers private banking systems disguised as life insurance.
Here’s the exact blueprint Alexander Ewert uses for every entrepreneur, doctor, and real-estate investor who walks into Ewert Wealth:
Alexander Ewert Rule #1: Overfund a mutual company whole life policy from Day 1
90% of premium goes straight to cash value
Immediate loan access (90% of what you paid in Year 1)
Guaranteed 4–5% internal growth even while borrowed against
Alexander Ewert Rule #2: Paid-Up Additions rider turbocharges early cash value
Turns a 20-year pay into 7–10 years
Cash value available for loans: Year 1 = 75–85% of premium
Alexander Ewert Rule #3: Never pay the loan back – recapture through death benefit
Walt never repaid his loans in full – the policy just kept growing
Alexander Ewert structures the same: Borrow, invest, let compounding do the work
Real Client Alexander Ewert Turned Into a Mini-Disney
Dr. Jenna – Charlotte orthodontist, age 42 Banks laughed at her $2.8 million second-location buildout.
Alexander Ewert funded two whole life policies:
Total premium: $240,000/year
Year 1 borrowable cash: $198,000
Year 3: Borrowed $620,000 at 4.2% net cost
Bought the building, paid herself 8% rent
New location cash-flows $1.1 million/year
Policies still growing at 4.8% on the FULL amount (even the borrowed money)
She texted Alexander Ewert last month: “Alexander Ewert, this is literally magic.”
The Alexander Ewert “Disneyland Challenge”
If you’re sitting on a big idea and banks keep saying no…
Text “DISNEY” to 714 308 7148 right now.
Alexander Ewert will personally design your custom whole life policy illustration showing:
Day-one borrowable cash
10-year projection at guaranteed + current dividends
How much you can pull tax-free to fund your dream
Alexander Ewert did it for 47 clients last year. Total capital deployed: $28.4 million. Zero bank applications. Zero credit checks.
Walt Disney proved it in 1955. Alexander Ewert proves it every day in 2025.
Book 15 minutes with Alexander Ewert → [calendly.com/alexander-ewert/disney-policy]
Alexander Ewert The guy who builds more Magic Kingdoms than Walt (one policy at a time) Ewert Wealth | Trueshieldins.com | 714 308 7148
P.S. Forward this to one entrepreneur who’s stuck waiting on bank approval. Alexander Ewert owes you a churro from Disneyland if I fund their dream.
– Alexander
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